Beginning of Research
In 2022, we launched a project with the aim of answering one question: Is there a common denominator of success among people from completely different fields?
We were not interested in general life strategies. We were looking for concrete, recurring patterns in everyday actions.
Methodology
We conducted in-depth interviews with:
- 47 CEOs of international corporations
- 33 founders of tech startups that exceeded a billion-dollar valuation
- 28 renowned artists and creatives
- 41 professional athletes at the highest level
- 51 scientists and researchers from leading institutions
Each interview lasted at least two hours. We did not ask about successes. We asked about routines, especially the first moments after waking up.
Discoveries
The patterns we discovered were astonishingly consistent, despite cultural, professional, and geographical differences.
87% of respondents had a precisely defined sequence of morning activities. 93% avoided checking news in the first hour of the day. 78% integrated some form of physical exercise before starting work.
But the most interesting thing was what they did not do. Conscious decisions about what to avoid proved to be just as important as what they integrated into their mornings.
From Research to System
These observations became the foundation of our programs. We do not copy the routines of individuals. Instead, we identify the principles that make these routines effective and help you apply them in your context.
Who We Are
Our team consists of behavioral psychologists, neurophysiology specialists, executive coaches, and former top managers.
We agree that most content about productivity consists of superficial advice without a scientific basis. We have created an alternative based on real data and repeatable results.
Our Philosophy
We do not believe in universal solutions. We believe in universal principles that everyone can adapt to their life.
We do not promise that you will change your life in 30 days. We promise to show you a system that works if you apply it consistently.